Combining global, media, and cultural studies, this book analyzes the success of Hallyu, or the "Korean Wave” in the West, both at a macro and micro level, as

This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. T

"This book gives fresh insights into how transnational flows of East Asian media culture have been organized by various social actors and industries, generated

Pop City examines the use of Korean television dramas and K-pop music to promote urban and rural places in South Korea. Building on the phenomenon of Korean pop

The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave