The Sport of Sales gets right to the point, offering useful, direct advice to get more customers. This book is informative, inspirational, short, and easy to re

The ability to generate sources of revenue continues to be the most important skill for individuals working in the sport industry. Sales and Revenue Generation

This is a guide to promotion and sales in the sport industry. Experts from the classroom and sports field offer insights and experiential data on the skills nee

Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely an