Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successfu

Innovative ruptures of traditional boundaries in value chains are requiring companies to rethink how they go to market, what they need to own, what they need to

This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evoluti

There is now widespread agreement that innovation holds the key to future economic and social prosperity in developed countries. Experts studying contemporary c

This textbook provides a theoretical and practical guide on how to manage social networks to increase innovation and improve performance.