This guide provides industry background and career advice in a three-part arrangement. The first, on television, covers organizational structures within the net

This is the first book to focus on sport broadcasting as a core aspect of contemporary sport business and management. It explains how sport business professiona

In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film,

The collision of new technologies, changing business strategies, and innovative storytelling that produced a new golden age of TV. Cable television channels wer

As someone who has worked both as a broadcast reporter and a network executive, Anderson has seen the good, the bad, and the ugly in the industry. Using investi