Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representing and producing tourism as a global cultural industry.

The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within

For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social s

Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The c

Official Tourism Websites: A Discourse Analysis Perspective investigates the construction and promotion of identity of tourist locales by the designers of the o