The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the fi

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expa

This comprehensive work, covering a wide spectrum of the marketing environment, provides a fundamental basis to marketing geography for those concerned with mar

The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the fi

Written in 1989 when the modern tourist industry had reached a crucial stage in its development, when increased mobility and affluence had led to more extensive