Transculturalism and Business in the BRIC States

Download or read book Transculturalism and Business in the BRIC States written by Dr Yvette Sánchez and published by Ashgate Publishing, Ltd.. This book was released on 2015-08-28 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transculturalism and Business in the BRIC States, edited by Yvette Sánchez and Claudia Franziska Brühwiler, is the first handbook on the BRIC States that offers a transcultural perspective, which goes beyond the typical ‘how to’ manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced in the respective countries themselves. This unique reference book also offers insights into the relations between the corresponding states and the challenges facing those trying to foster more intense business exchanges.