Trendology

Author	: C. Kerns
Publisher	: Springer
Total Pages	: 245
Release	: 2014-12-01
ISBN-10	: 9781137479563
ISBN-13	: 1137479566
Rating	: 4/5 (566 Downloads)

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Book Synopsis Trendology by : C. Kerns

Download or read book Trendology written by C. Kerns and published by Springer. This book was released on 2014-12-01 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

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