"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies b

Abstract: "This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing st

Anthropology is a science specialized in the study of the past and present of societies, especially the study of humans and human behavior. The disciplines of a

Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or