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This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into
Understanding Customers
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Understanding customer decisions and behavior is the starting point for identifying market opportunities and formulating a company’s marketing strategy. Witho
Customer Understanding
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Type: BOOK - Published: 2019-09-03 - Publisher:

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Struggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not
Innovation Heroes: Understanding Customers As A Valuable Innovation Resource
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Authors: Fiona Schweitzer
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Type: BOOK - Published: 2018-05-08 - Publisher: World Scientific

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This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and se
Understanding Consumers of Food Products
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Pages: 696
Authors: Lynn Frewer
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Type: BOOK - Published: 2006-12-22 - Publisher: Woodhead Publishing

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In order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food cons