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Understanding Markets and Strategy
Language: en
Pages: 0
Authors: Malcolm Morley
Categories: BUSINESS & ECONOMICS
Type: BOOK - Published: 2014 - Publisher:

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Make the best decisions by putting the business in the context of the market with this guide to markets and strategy.
Understanding Markets and Strategy
Language: en
Pages: 274
Authors: Malcolm Morley
Categories: Business & Economics
Type: BOOK - Published: 2014-08-03 - Publisher: Kogan Page Publishers

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In order to expand your business in existing and into new and diverse markets, it is vital that strategies and plans can be developed with realistic prospects o
Strategy Beyond Markets
Language: en
Pages: 539
Authors: John M. de Figueiredo
Categories: Business & Economics
Type: BOOK - Published: 2016-04-27 - Publisher: Emerald Group Publishing

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Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these
Marketing As Strategy
Language: en
Pages: 287
Authors: Nirmalya Kumar
Categories: Business & Economics
Type: BOOK - Published: 2004-05-05 - Publisher: Harvard Business Press

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CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the funct
How China Escaped Shock Therapy
Language: en
Pages: 256
Authors: Isabella M. Weber
Categories: Business & Economics
Type: BOOK - Published: 2021-05-26 - Publisher: Routledge

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China has become deeply integrated into the world economy. Yet, gradual marketization has facilitated the country’s rise without leading to its wholesale assi