Related Books

Understanding the Customer Journey in Marketing
Language: en
Pages: 228
Authors:
Categories:
Type: BOOK - Published: 2024-10-26 - Publisher: YouGuide Ltd

DOWNLOAD EBOOK

Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Ins
Mapping Experiences
Language: en
Pages: 744
Authors: James Kalbach
Categories: Computers
Type: BOOK - Published: 2020-11-23 - Publisher: "O'Reilly Media, Inc."

DOWNLOAD EBOOK

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the c
The Journey Mapping Playbook
Language: en
Pages: 156
Authors: Jerry Angrave
Categories: Business & Economics
Type: BOOK - Published: 2020-09-30 - Publisher: Walter de Gruyter GmbH & Co KG

DOWNLOAD EBOOK

The Journey Mapping Playbook: A practical guide to preparing, facilitating and unlocking the value of customer journey mapping A valuable guide in helping you b
How Hard Is It to Be Your Customer?
Language: en
Pages: 188
Authors: Jim Tincher
Categories:
Type: BOOK - Published: 2019-06-11 - Publisher: PMP

DOWNLOAD EBOOK

Learn how to create journey maps that actually get resultsNearly two out of three journey maps fail to drive customer-focused change. Find out how to make your
Handbook of Marketing Decision Models
Language: en
Pages: 621
Authors: Berend Wierenga
Categories: Business & Economics
Type: BOOK - Published: 2008-09-05 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol