Undressing the Ad

Download or read book Undressing the Ad written by Katherine Toland Frith and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 1997 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves.