This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all mark

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all mark

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, an

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes c

People don't just buy products; they buy experiences. From the instant they consider a purchase to the point when they're ready to toss an older model for a new