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Value Chain Marketing
Language: en
Pages: 259
Authors: Stephanie Hintze
Categories: Business & Economics
Type: BOOK - Published: 2014-12-26 - Publisher: Springer

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​Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers’ innovation resistance. By pursuing VCM, material suppliers enlarge the
Marketing and the Customer Value Chain
Language: en
Pages: 351
Authors: Thomas Fotiadis
Categories: Business & Economics
Type: BOOK - Published: 2022-02-28 - Publisher: Taylor & Francis

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Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success.
Michael Porter's Value Chain
Language: en
Pages: 54
Authors: 50MINUTES,
Categories: Business & Economics
Type: BOOK - Published: 2015-09-02 - Publisher: 50 Minutes

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Understand Michael Porter’s value chain in no time! Find out everything you need to know about this valuable business tool with this practical and accessible
Unlocking the Customer Value Chain
Language: en
Pages: 352
Authors: Thales S. Teixeira
Categories: Business & Economics
Type: BOOK - Published: 2019-02-19 - Publisher: Currency

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Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why
Competitive Advantage
Language: en
Pages: 592
Authors: Michael E. Porter
Categories: Business & Economics
Type: BOOK - Published: 2004-01-01 - Publisher: Free Press

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Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our concep