Virtual Communities and Lifestyles

Download or read book Virtual Communities and Lifestyles written by Kadir Deligöz and published by Cambridge Scholars Publishing. This book was released on 2022-11-22 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communities are one of the most important factors affecting consumer decisions. The final phase of the concept of community with developing technology and globalization is virtual communities. As this book argues, the subject of virtual communities and how they are changing is also now more relevant than ever before for students, as they will be the future managers and business owners who have to grapple with the effects of the changes in behaviour. This text provides detailed information about the definition, features, and types of virtual communities, and will stimulate academics, students and especially business owners to conduct more research in this field.