From The Bestselling Author Of What The Ceo Wants You To Know&Mdash;How To Rethink Sales From The Outside In. More Than Ever These Days, The Sales Process Often

Why do people buy? A behavioral economist explains the science of consumer behavior in “the most important business book to come out in years” (Michael F. S

A powerful lesson in what is really important in business, this remarkable book by an ultimate insider takes the lessons of the peddler and reveals how they can

A world-renowned innovation guru explains practices that result in breakthrough innovations "Ulwick's outcome-driven programs bring discipline and predictabilit

Contrived. Disingenuous. Phony. Inauthentic. Do your customers use any of these words to describe what you sell—or how you sell it? If so, welcome to the club