The Inmates are Running the Asylum

Download or read book The Inmates are Running the Asylum written by BusinessNews Publishing and published by . This book was released on 2012 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers a summary of the book ""THE INMATES ARE RUNNING THE ASYLUM: Why HighTech Products Drive Us Crazy and How To Restore the Sanity"" by Alan Cooper. Alan Cooper is the founder of Cooper Interaction Design, a consulting firm that develops interactive product designs for hightech companies. Computer technology is embedded within almost every product that is manufactured. Yet all too often, these ''newandimproved'' products are hard to use because the engineers who are developing the interface between the user and the machine don't think like the average manonthestreet who knows.