Why Innovation Fails

Why Innovation Fails
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Publisher :
Total Pages : 0
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ISBN-10 : 184439106X
ISBN-13 : 9781844391066
Rating : 4/5 (066 Downloads)
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Book Synopsis Why Innovation Fails by : Carl Franklin

Download or read book Why Innovation Fails written by Carl Franklin and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just because it's a great idea doesn't mean it will succeed. Drawing on the expertise and first-hand experience of inventors, financiers, market researchers, psychologists and sociologists--using examples as diverse as the Classic Coke, Napster, and more. A witty, compelling and informative read.


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