This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brand

This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studi

Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challe

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an overview of contemporary pract

This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University