For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent produ

>In Pursuit of Excellence, Third Edition,> shows you how to develop the positive outlook that turns "ordinary" competitors into winners... on the playing field

Previous Praise for Winning Grants Step by Step "Warning: this book works. It provokes you to ask the right questions, hand-holds you through practical exercise

Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic m