Find out the real impact political marketing has on the democratic process Winning Elections with Political Marketing is a unique look at the election process o

Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern politi

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie

Electronic inspection copies are available for instructors Political Marketing: Theories and Concepts provides students with a valuable and critical understandi

Understand the theoreticaland practicalaspects of political marketing! Over the past few years political marketing strategies have been refined with the help of