Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friend

"With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best cus

"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocate

Positive word of mouth accelerates sales like nothing else. But it doesn't just happen by chance.

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overv