Worldwide Casebook In Marketing Management
| Author | : Luiz Moutinho |
| Publisher | : World Scientific |
| Total Pages | : 925 |
| Release | : 2016-02-29 |
| ISBN-10 | : 9789814689625 |
| ISBN-13 | : 9814689629 |
| Rating | : 4/5 (629 Downloads) |
Book Synopsis Worldwide Casebook In Marketing Management by : Luiz Moutinho
Download or read book Worldwide Casebook In Marketing Management written by Luiz Moutinho and published by World Scientific. This book was released on 2016-02-29 with total page 925 pages. Available in PDF, EPUB and Kindle. Book excerpt: Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
