Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision

Designing strategies for global competition; Global marketing programs; Organizing and controlling global marketing operations; Special issues in global marketi

A collection of Harvard Business School cases by the editors accompanied by additional authors, emphasizing the marketing strategies of domestic marketers to in

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship