Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold wa

No student of media, communication and cultural studies can afford to be without the new edition of Watson and Hill.

Collected here are definitions and descriptions of terms, concepts, personages, schools of thought, and historical movements that appear frequently in the liter

This outcomes-based textbook provides comprehensive information on the makeup of media institutions, theories in media studies, and critical issues that face th

This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possib