When it comes to creating ideas, we hold ourselves back. Thats because inside each of us is an internal editor whose job is to forever polish our thoughts, so w

A new and thoroughly revised edition of marketing and positioning genius Mark Levy, which helps readers unleash their inner creativity, problem solving skills,

Private writing enables businesspeople to get at their best, most creative, most practical thinking. Levy advocates writing without concern for grammar, punctua

The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by mak

Many of us assume that our creative process is beyond our ability to influence, and pay attention to it only when it isn't working properly. For the most part,