The main aim of this book is to consider how the sales function informs business strategy. Although there are a number of books available that address how to ma

This book assesses the strategy challenges faced by executives in formulating strategy and driving execution. The authors present seven inhibitors of strategy e

The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them an

Named to the longlist for the 2021 Outstanding Works of Literature (OWL) Award in the Sales & Marketing category In this smart, practical, and research-based gu

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product