Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread att

The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new t

Businesses and business people with out a visible and credible web 2.0 or social media presence are losing out. This book take them, step-by-step through the pr

It is almost impossible to conceive of the concept and practical application of supply chain management (SCM) without linking it to the enabling power of today�