This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec

This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónom

The high degree of internet penetration and its social (and linguistic) effects evidently influence how people, and especially the highly susceptible younger ge

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of

Advances in Cancer Research, Volume 160, the latest release in this ongoing, well-regarded serial, provides invaluable information on the exciting and fast-movi