Advertising

Author	: Winston Fletcher
Publisher	:
Total Pages	: 140
Release	: 2010
ISBN-10	: 0191777552
ISBN-13	: 9780191777554
Rating	: 4/5 (554 Downloads)

DOWNLOAD EBOOK

Book Synopsis Advertising by : Winston Fletcher

Download or read book Advertising written by Winston Fletcher and published by . This book was released on 2010 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to be morally questionable. Neither its historic origins nor its modern operations are well understood. This introduction will tell the truth about how advertising works.

Advertising Related Books

Language: en
Pages: 140

Advertising

Authors: Winston Fletcher

Categories: Advertising

Type: BOOK - Published: 2010 - Publisher:

DOWNLOAD EBOOK

Advertising is riddled with myths & misunderstandings. It is believed to be both immensely powerful yet immensely wasteful to increase economic prosperity & to

Language: en
Pages: 161

Advertising: A Very Short Introduction

Authors: Winston Fletcher

Categories: Business & Economics

Type: BOOK - Published: 2010-06-24 - Publisher: Oxford University Press

DOWNLOAD EBOOK

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora o

Language: en
Pages: 177

Marketing

Authors: Kenneth Le Meunier-FitzHugh

Categories: Business & Economics

Type: BOOK - Published: 2021 - Publisher:

DOWNLOAD EBOOK

This book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations. As globalisatio

Language: en
Pages: 161

Branding

Authors: Robert Jones

Categories: Business & Economics

Type: BOOK - Published: 2017 - Publisher: Oxford University Press

DOWNLOAD EBOOK

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for

Language: en
Pages: 169

Design: A Very Short Introduction

Authors: John Heskett

Categories: Art

Type: BOOK - Published: 2005 - Publisher: Oxford University Press, USA

DOWNLOAD EBOOK

This book will transform the way you think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to t