The Rise and Spread of Advertising, Public Relations, Marketing and Branding.

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own infor

This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday

"This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange.