Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and

This text covers the process of conceptualizing creating advertisements that gain attention and produce results. It focuses on understanding both the market-ori

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the

This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design

Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. Th