"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone in

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Uniqu

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through t