Advertising Ratios and Budgets
| Author | : Schonfeld & Associates |
| Publisher | : Schonfeld & Assoc |
| Total Pages | : 206 |
| Release | : 2005-06-01 |
| ISBN-10 | : 1932024255 |
| ISBN-13 | : 9781932024258 |
| Rating | : 4/5 (258 Downloads) |
Book Synopsis Advertising Ratios and Budgets by : Schonfeld & Associates
Download or read book Advertising Ratios and Budgets written by Schonfeld & Associates and published by Schonfeld & Assoc. This book was released on 2005-06-01 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This detailed report covers over 5,000 companies and 300 industries with historical 2007 advertising budgets, 2008 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2008 and 2009 budget forecasts and growth rates. Use it to track competition, win new ad agency clients, set and justify ad budgets, sell space and time or plan new media ventures and new products. Includes industry and advertiser ad spending rankings and data on over 300 major foreign companies.
