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Advertising the American Dream
Language: en
Pages: 470
Authors: Roland Marchand
Categories: History
Type: BOOK - Published: 2023-09-01 - Publisher: Univ of California Press

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It has become impossible to imagine our culture without advertising. But how and why did advertising become a determiner of our self-image? Advertising the Amer
A History of Advertising
Language: en
Pages: 465
Authors: Jef I Richards
Categories: Business & Economics
Type: BOOK - Published: 2022-05-15 - Publisher: Rowman & Littlefield

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Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histor
Selling the Dream
Language: en
Pages: 269
Authors: John M. Hood
Categories: Business & Economics
Type: BOOK - Published: 2005-10-30 - Publisher: Bloomsbury Publishing USA

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The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is
Restoring the American Dream
Language: en
Pages: 258
Authors: Robert Ringer
Categories: Business & Economics
Type: BOOK - Published: 2010-08-03 - Publisher: John Wiley & Sons

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Completely updated edition of one of the classic works of conservative literature Long before the advent of conservative talk radio and Fox News, Robert Ringer
Our Kids
Language: en
Pages: 400
Authors: Robert D. Putnam
Categories: Business & Economics
Type: BOOK - Published: 2016-03-29 - Publisher: Simon and Schuster

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"The bestselling author of Bowling Alone offers [an] ... examination of the American Dream in crisis--how and why opportunities for upward mobility are diminish