The agribusiness system. The role of marketin in the agribusiness system. Evaluation of performance of marketing system. The role of marketing in agribusiness f

This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketin

Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the plannin

In the modern era, changing consumer preferences, and global economic shifts, the food and agribusiness sector finds itself at a pivotal juncture. The food prod

A functional systems approach to agribusiness marketing, which stresses the co-ordination of nine interrelated marketing functions to maximize profits. The book