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Language: en
Pages: 204
Pages: 204
Type: BOOK - Published: 1996 - Publisher: McGraw-Hill Companies
For most small business owners the term "marketing research" presents a dilemma. On one hand, it can mean getting the invaluable information needed to know one'
Language: en
Pages: 204
Pages: 204
Type: BOOK - Published: 1996 - Publisher: McGraw-Hill Companies
For most small business owners the term "marketing research" presents a dilemma. On one hand, it can mean getting the invaluable information needed to know one'
Language: en
Pages: 366
Pages: 366
Type: BOOK - Published: 2000-02-25 - Publisher: SAGE Publications
"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone in
Language: en
Pages: 624
Pages: 624
Type: BOOK - Published: 2010 - Publisher:
Language: en
Pages: 262
Pages: 262
Type: BOOK - Published: 2002 - Publisher: Chammerson Press LLC
This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to