Artificial Intelligence for Customer Relationship Management

Artificial Intelligence for Customer Relationship Management
Author :
Publisher : Springer
Total Pages : 445
Release :
ISBN-10 : 3030521664
ISBN-13 : 9783030521660
Rating : 4/5 (660 Downloads)

Book Synopsis Artificial Intelligence for Customer Relationship Management by : Boris Galitsky

Download or read book Artificial Intelligence for Customer Relationship Management written by Boris Galitsky and published by Springer. This book was released on 2021-01-08 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoyable. AI is here to help customers to get a refund for a canceled flight, unfreeze a banking account or get a health test result. Today, CRM has evolved from storing and analyzing customers’ data to predicting and understanding their behavior by putting a CRM system in a customers’ shoes. Hence advanced reasoning with learning from small data, about customers’ attitudes, introspection, reading between the lines of customer communication and explainability need to come into play. Artificial Intelligence for Customer Relationship Management leverages a number of Natural Language Processing (NLP), Machine Learning (ML), simulation and reasoning techniques to enable CRM with intelligence. An effective and robust CRM needs to be able to chat with customers, providing desired information, completing their transactions and resolving their problems. It introduces a systematic means of ascertaining a customers’ frame of mind, their intents and attitudes to determine when to provide a thorough answer, a recommendation, an explanation, a proper argument, timely advice and promotion or compensation. The author employs a spectrum of ML methods, from deterministic to statistical to deep, to predict customer behavior and anticipate possible complaints, assuring customer retention efficiently. Providing a forum for the exchange of ideas in AI, this book provides a concise yet comprehensive coverage of methodologies, tools, issues, applications, and future trends for professionals, managers, and researchers in the CRM field together with AI and IT professionals.


Artificial Intelligence for Customer Relationship Management Related Books

Artificial Intelligence for Customer Relationship Management
Language: en
Pages: 445
Authors: Boris Galitsky
Categories: Computers
Type: BOOK - Published: 2021-01-08 - Publisher: Springer

DOWNLOAD EBOOK

This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoy
The Age of Intent
Language: en
Pages: 256
Authors: Josh Bernoff
Categories: Business & Economics
Type: BOOK - Published: 2019-05-28 - Publisher:

DOWNLOAD EBOOK

Artificial Intelligence for Customer Relationship Management
Language: en
Pages: 474
Authors: Boris Galitsky
Categories: Computers
Type: BOOK - Published: 2020-12-23 - Publisher: Springer Nature

DOWNLOAD EBOOK

The second volume of this research monograph describes a number of applications of Artificial Intelligence in the field of Customer Relationship Management with
Impact of Globalization and Advanced Technologies on Online Business Models
Language: en
Pages: 399
Authors: Ho, Ree C.
Categories: Business & Economics
Type: BOOK - Published: 2021-02-05 - Publisher: IGI Global

DOWNLOAD EBOOK

Online business has been growing progressively and has become the major business platform within the past two decades. The internet bulldozed the development of
The AI Book
Language: en
Pages: 304
Authors: Ivana Bartoletti
Categories: Business & Economics
Type: BOOK - Published: 2020-06-29 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Written by prominent thought leaders in the global fintech space, The AI Book aggregates diverse expertise into a single, informative volume and explains what a