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As Heard on TV: Popular Music in Advertising
Language: en
Pages: 179
Authors: Bethany Klein
Categories: Music
Type: BOOK - Published: 2016-04-15 - Publisher: Routledge

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The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public resp
The Oxford Handbook of Music and Advertising
Language: en
Pages: 954
Authors: James Andrew Deaville
Categories: Music
Type: BOOK - Published: 2021 - Publisher:

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This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional
Popular Music Culture
Language: en
Pages: 241
Authors: Roy Shuker
Categories: Social Science
Type: BOOK - Published: 2022-03-22 - Publisher: Routledge

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Now in its fifth edition, this popular A–Z student reference book provides a comprehensive survey of key ideas and concepts in popular music culture, examinin
Popular Music: Intercultural Interpretations
Language: en
Pages: 574
Authors: International Association for the Study of Popular Music
Categories: East and West
Type: BOOK - Published: 1998-08 - Publisher:

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Broadcasting, Combined with Broadcast Advertising
Language: en
Pages: 1436
Authors:
Categories: Broadcasting
Type: BOOK - Published: 1959-02 - Publisher:

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