"A fascinating litany of the mistakes that can happen when buyers get it wrong" - Luke Johnson, The Sunday Times "Packed full with amazing examples' Jeremy Vine

Illustrations and simple, rhyming text follow a family as they move to a new town.

"Pringle’s fast-paced book is a master class in investigative journalism... when institutions collude to protect one another, reporting may be our last best h

Originally published in 2012, revised edition published in 2013, by Fourth Estate, Great Britain; Published in the United States in 2012, revised edition also,

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-orie