The second edition of this widely used introductory textbook updates the work to take accounts of developments in the last few years. John Fiske's study equips

Bringing together key writings with original textbook material, the second edition of Media Studies: The Essential Resource explains central perspectives and co

An innovative new textbook which brings together a comprehensive collection of primary source material for all those studying the media at university and pre-un

In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver'sCommunication Theo