Basics Advertising 02: Art Direction

Basics Advertising 02: Art Direction
Author :
Publisher : Bloomsbury Publishing
Total Pages : 186
Release :
ISBN-10 : 9781350034563
ISBN-13 : 1350034568
Rating : 4/5 (568 Downloads)

Book Synopsis Basics Advertising 02: Art Direction by : Nik Mahon

Download or read book Basics Advertising 02: Art Direction written by Nik Mahon and published by Bloomsbury Publishing. This book was released on 2017-11-02 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.


Basics Advertising 02: Art Direction Related Books

Basics Advertising 02: Art Direction
Language: en
Pages: 186
Authors: Nik Mahon
Categories: Business & Economics
Type: BOOK - Published: 2017-11-02 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to
Basics Advertising 01: Copywriting
Language: en
Pages: 179
Authors: Robert Bowdery
Categories: Business & Economics
Type: BOOK - Published: 2008-07-16 - Publisher: AVA Publishing

DOWNLOAD EBOOK

Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising proce
Basics Advertising 01: Copywriting
Language: en
Pages: 178
Authors: Rob Bowdery
Categories: Business & Economics
Type: BOOK - Published: 2008-06-16 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur wit
Basics Advertising 03: Ideation
Language: en
Pages: 285
Authors: Nik Mahon
Categories: Design
Type: BOOK - Published: 2017-08-10 - Publisher: Bloomsbury Publishing

DOWNLOAD EBOOK

Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the
Adland
Language: en
Pages: 316
Authors: Mark Tungate
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author