The second edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine lea

What is the value of a bricks-and-mortar store? As retailers move to a multichannel world where the winners must overcome the challenges of pricing transparency

Harness the full power of the behavioral data in your company by learning tools specifically designed for behavioral data analysis. Common data science algorith

Behavior Analysis with Machine Learning Using R introduces machine learning and deep learning concepts and algorithms applied to a diverse set of behavior analy

The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not on