Principles of Behavior Modification

Download or read book Principles of Behavior Modification written by Albert Bandura and published by . This book was released on 1969 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Bandura presents basic psychological principles governing human behavior within the conceptual framework of social learning, reviewing the recent theoretical and experimental advances in the field and discuting extensive applications of this knowledge to the vital areas of personality development, education, psychopathology and psychotherapy. The numerous investigations contained in the book also illustrate how understanding of major change processes can be advanced by inventive research on socially significant problems. The book is concerned not only with the validity of the principles set forth but also with the conditions under which they can serve as instruments for human advancement. The value issues that arise in the applications of social learning procedures in the achievement of vatious psychological changes are closely examined, special attention being given to the effects of socail practices on man's self-evaluation and self-enchancement.