Strategic Management
| Author | : Fred R. David |
| Publisher | : Prentice Hall |
| Total Pages | : 0 |
| Release | : 2009 |
| ISBN-10 | : 0136015700 |
| ISBN-13 | : 9780136015703 |
| Rating | : 4/5 (703 Downloads) |
Book Synopsis Strategic Management by : Fred R. David
Download or read book Strategic Management written by Fred R. David and published by Prentice Hall. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: KEY BENFIT:David's Strategic Managementoffers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy. This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company. For management professionals, small business owners and others involved in business.
