Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it hol

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume

This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with cons

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume

Make the most of Salesforce Marketing Cloud through automation and increase your productivity on the platform without adding any extra resources Key Features In