Beyond Product serves as a roadmap for dreamers, big idea people, founders, entrepreneurs, and trailblazers to transport their ideas from concept to successful

This informative, full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product developmen

This practical text takes students step-by-step through the preproduction processes of apparel product development: planning, forecasting, fabricating, developi

Cusumano and Nobeoka the bestselling coauthors of MICROSOFT SECRETS, reveal how Toyota and other leading automobile makers achieve remarkable savings and growth

Commoditisation is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses c