Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help manag

Webber, Henry Y. Zheng, Ying Zhou

Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies

The availability of big data, low-cost commodity hardware, and new information management and analytic software have produced a unique moment in the history of

As we get caught up in the quagmire of big data and analytics, it is important to be able to reflect and apply insights, experience, and intuition as part of th