Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship

Branding can inspire innovation in products and services, creating value for organizations and consumers alike. This in turn can lead to a durable relationship

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-

The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organiza