Related Books

Brand From the Inside
Language: en
Pages: 315
Authors: Elizabeth Sartain
Categories: Business & Economics
Type: BOOK - Published: 2008-06-06 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this
Positioning the Brand
Language: en
Pages: 209
Authors: Rik Riezebos
Categories: Business & Economics
Type: BOOK - Published: 2012-03-15 - Publisher: Routledge

DOWNLOAD EBOOK

Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons.
The Brand Flip
Language: en
Pages: 196
Authors: Marty Neumeier
Categories: Business & Economics
Type: BOOK - Published: 2015-07-24 - Publisher: New Riders

DOWNLOAD EBOOK

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you
The Pirate Inside
Language: en
Pages: 373
Authors: Adam Morgan
Categories: Business & Economics
Type: BOOK - Published: 2011-03-10 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pira
Inside Coca-Cola
Language: en
Pages: 271
Authors: Neville Isdell
Categories: Business & Economics
Type: BOOK - Published: 2011-10-25 - Publisher: Macmillan + ORM

DOWNLOAD EBOOK

The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retir